The George Family Foundation has made a gift of $500,000 to the Institute of Medicine to help launch "A Healthy America," a public health media campaign that will draw upon evidence-based advice to motivate people to live healthy lives. The IOM will collaborate with the nonprofit Public Good Projects on the initiative.
"We are enthusiastic in our support of 'A Healthy America' because it will help all Americans live healthier, longer lives," said George Family Foundation President Penny George. "Combining the best available public health expertise with innovative media platforms and communications tools, 'A Healthy America' will provide millions of people with scientifically sound health information that inspires them to engage actively in promoting their own health."
Although the U.S. has achieved many important public health successes, life expectancy lags behind most other developed nations, the rates of preventable illnesses and the costs of treating them are on the rise, and obesity, heart disease, and diabetes continue to increase, according to reports from IOM and other health organizations. "A Healthy America" will be a large-scale communication campaign aimed at educating Americans to improve their overall health and well-being.